Fashion and Style was founded in 1997 by Mona Ferrat. Ms. Ferrat graduated in 1996 from the “Institut Français de la mode” with a master in fashion management. Fashion and Style core business provides select European designers with representation in key Middle East marketplaces. Fashion and Style is proud to be supported by the respected Mr. Didier Grumbach, President of the Haute Couture Syndicate of France as well as the founder of the prestigeous “Institute Français de la Mode”. Fashion and Style is committed to develop the designers we represent using the most up to date strategic and tactical methods ensuring Regional market penetration, servicing, distribution and media communications. Our dual methods ensure maximum Designer exposure while ensuring complete boutique/retailer satisfaction. Since 2006 the activities of "Fashion and Style" have been successfully developing with the launch of the multibrand MF Showroom : it proposes to its clients a number of exclusive international brands. MF Showroom has created a concept of showroom with brands that complement each other and do not compete with each other; they respond to client expectations of high quality and value-added in terms of creativity and competitive prices. The brands come from Greece, Turkey, Portugal, Brazil, Lebanon, Korea, Nicaragua, and India. Each one has a unique style: glamorous and «red carpet» or contemporary and trendy. MF Showroom is always striving to add new, talented designers to exceed its client expectations.