Description of Business:
Fashion and Style was founded in 1997 in Paris after having established headquarters in Beirut, Lebanon. The Founder of Fashion and Style is Mona Ferrat. Ms. Ferrat graduated in 1996 from the “Institut Français de la mode” with a master in fashion management. Fashion and Style core business provides select European designers with representation in key Middle East marketplaces. Fashion and Style is proud to be supported by the respected Mr. Didier Grumbach, President of the Haute Couture Syndicate of France as well as the founder of the prestigeous “Institute Français de la Mode”.
Founder’s Mission Statement:
Fashion and Style is committed to develop the designers we represent using the most up to date strategic and tactical methods ensuring Regional market penetration, servicing, distribution and media communications. Our dual methods ensure maximum Designer exposure while ensuring complete boutique/retailer satisfaction.
Designer Showcase:
Maurizio Galante (Italy), on aura tout vu (FR), Mabel (BR), Vivaz(BR), Victor Dzenk( BR), Veloudakis(GR), Squadro (BR), Christos Costarellos (Greece), TUVANAM (Turkey), Angelo Tarlazzi (FR ) and Patricia Bonaldi (BR)
Company Mission:
Fashion and Style acts as an Agent in key Middle East market segments for both emerging and established designers. Our core consultancy provides the following benefits:
• Enhance client turnover within the region.
• Expand client profitability through customized marketing strategies.
• Focuses on new market segments and provides business development consultation strategies.
• Develops, implements and executes distribution strategies.
• Positions the label to the targeted and most profitable market segment.
• Partners with exclusive boutiques and select retailers to ensure select and appropriate price point
apparel/accessories are targeted based on client profile with the key benefit being enhanced profitability and
repeat sales.
• Ensuring special relationships with our contacts in the Pan-Arab press assist our clients in securing maximum
exposure for potential print/air time in publications, interviews, fashion shows.
Client Development Activities:
Fashion and Style acts as an Agent in key Middle East market segments for both emerging and established designers. Our core consultancy provides the following benefits:
• Enhance client turnover within the region.
• Expand client profitability through customized marketing strategies.
• Focuses on new market segments and provides business development consultation strategies.
• Develops, implements and executes distribution strategies.
• Positions the label to the targeted and most profitable market segment.
• Partners with exclusive boutiques and select retailers to ensure select and appropriate price point
apparel/accessories are targeted based on client profile with the key benefit being enhanced profitability and
repeat sales.
• Ensuring special relationships with our contacts in the Pan-Arab press assist our clients in securing maximum
exposure for potential print/air time in publications, interviews, fashion shows.
ShowroomMF:
Established since 2005:situated in the heart of Paris, facing the Louvre in the prestigious Hotel Regina, it carries brands from all over the world, it provides every season new designers of evening and day wear ,glamourous, contemporain, feminine and with a very good range of prices.
Agency Regional Coverage Areas:
Lebanon, Syria, Egypt, Jordan, The United Arab Emirates, Bahrain, Qatar, Oman, Kuwait, Saudi Arabia (Riyadh, Jeddah, Khobar) , Greece ,Turkey, France, Germany and United States.
Boutiques and retailer establishment presence will be furnished upon request.
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